Most people aim to have their Web site in the top 3 positions on the Google search engine organic results page, but if you can not achieve the top positions is fourth the next best option?

Not necessarily! studies have shown that users follow common patterns when scanning and selecting links to click. The top two are always the most popular then followed by the 6th position link and then the 10th bottom position link.

This pattern is repeated for the next three pages on Google giving an average of 4 clicks per Google page. In theory this means that being in the last position on page two for a search phrase can result in you receiving more hits on your site then being in positions 5,7,8 and 9 on the first page equating to a theoretical position of (in terms of potential click quantity) of 8.

This information is also of value if you are considering a pay per click campaign as paying for higher positions will not necessarily benefit you against your competition.

When you design a logo for your company or new business you should take the following factors in to consideration:

Who is my target audience? This simple question is often overlooked when you design a logo for your brand or business but it is fundamental. If you are a forty-something business person selling a new brand of designer trainers you will want to make sure that the logo speaks to the demographic of 15-25 year old males and in a way that won’t patronise their intelligence or contradict the style of the shoe’s. This style of logo design may not be to your liking but remember to ask yourself ‘is it to the liking of my potential customer base?

It is a good idea to show the logo design to your potential market sector and gauge reaction.

Psychology. It’s an old trick but a good one that you will often hear in the music industry! have you listen to tunes being played on the radio and thought ‘I’ve heard this before? The chances are yes. You will often find that well marketed new band and groups first singles are based on classic old tunes that you recognise, this instantly brakes down the barrier of association and forms a link in your subconscious to good music. The same can be done and is done with logo design, have you noticed how logo’s for corporate business have a non descriptive feeling and tend to suggest bold and strong where as domestic cleaning products energetic and in your face.

Using the domestic cleaning product logo as an example ask your self why they are all designed in the same style? The answer is two fold firstly a practical reason, who do we stand out on the shelf in comparison to the brand next to us. The second reason is again association, for a new brand to enter the market it needs to look like and be familiar to the purchaser as a cleaning product, so the manufacturer brand it using a formula thats shouts ‘I clean’

( Cillit BANG is a relatively new contender to the cleaning product market and has parodies the classic brands such as DAZ and SURF)

more soon…

It’s always good to start with the basics, I hope to build over time a pretty comprehensive guide to website SEO that is accessible to all and empowers web site owners to take control of marketing their own website.

So what is web site optimisation and why is it important

Clients often take the attitude that web optimisation is a unneccessary extra there to coax more money out of their hands and in to the hands of web designers like my self, So I need to explain the purpose and here is how the analogy I use to sum it up;

We are currently in the process of launching a new website due for release in 2 weeks time. Word press will be our main source of blog information where we will be posting information on search engine optimisation, building a website, maintaining your Boss Logic web site and more. If you would like to know a bit more about us before then please visit bosslogic.co.uk

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!