It’s always good to start with the basics, I hope to build over time a pretty comprehensive guide to website SEO that is accessible to all and empowers web site owners to take control of marketing their own website.
So what is web site optimisation and why is it important
Clients often take the attitude that web optimisation is a unneccessary extra there to coax more money out of their hands and in to the hands of web designers like my self, So I need to explain the purpose and here is how the analogy I use to sum it up;
‘Think of the web as a giant shopping centre, where every web site is represented by a shop front. Now picture your self standing at the entrance to that shopping centre looking at the millions of shops in front of you, how are you going to find the shop that you need?
Now imagine that shopping centre broken in to sections, each section of the shopping centre has its own specialist section that you can drive right and enter, when you enter you are still confronted by ten’s of thousands of shops. The chances are that you will only visit a selection of the first 12 shops that you come across before making you consumer decision.
Web site optimisation tailors your website so to be in the first twelve. That’s why website optimisation is important to you and your business.
